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Northeast Upgrade Project

The El Paso Corporation was beginning a project to widen a natural gas pipeline that runs through northern New Jersey but wanted to educate residents and officials about the project. WSITS designed a microsite that emphasized the safety and security of the pipeline throughout its more than 50 years of existence. Read More

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philosophy gives love

WSITS developed a microsite and Facebook mini-application around the concept of giving love. Using the inspirational qualities of the parent brand, we approached the target audience emotionally and implemented technology solutions for users to make heartfelt connections with each other, including a blog, an Imeem music player and bazaarvoice “stories.” In addition, we created a series of designer love letters intended to update the aesthetics of old world letter-writing with a technological twist. Read More

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philosophy Sampling Apps

philosophy promoted miracle worker, a skincare cream, and its 2009 holiday collection through Facebook sampling applications. Read More

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Project Miracle/Art of Grace

Project Miracle is a social entrepreneurial business model designed to produce marketing platforms and goods for consumer brands that donate 100 percent of their net proceeds to the non-profits they serve. WSITS provides the technical expertise and consulting on all web work related to Project Miracle (projectmiracle.com) and its precursor, Art of Grace (artofgrace.com), including the development of Facebook applications and custom Facebook profile pages. To date, two “Project Miracles” have been launched from the platform: the “changing room” book and iPad application (net profits go to the Joyful Heart Foundation); and She Colors My Day (net proceeds go to Susan G. Komen for the Cure and Entertainment Industry Foundation Womens’ Cancer Research Fund). For She Colors My Day, WSITS launched a Facebook application that urged users to share a pink crayon, which brings messages about Women’s cancer to the masses. In the first five months, nearly 120,000 pink crayons were shared between Facebook friends. Read More

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Protecting America

Winning Strategies ITS – and sister company, Winning Strategies PR, which covers the public relations strategies – has managed and provided ongoing Web consulting and development for ProtectingAmerica.org, a coalition pushing for the creation of national and state catastrophe funds. WSITS designed and developed the coalition’s website - protectingamerica.org - as well as 11 state or regional microsites under the coalition umbrella. More than 41,000 letters were sent through the online advocacy module to more than 4,100 targets, helping to pass a catastrophe bill in the U.S. House of Representatives. Read More

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Ringwood Site Update

After contamination was revealed at the Ford Motor Company site in Ringwood, N.J., the company vowed to keep the community informed about its cleanup efforts and address questions or concerns about site activities. WSITS created a Website to provide accurate and timely information to the community, government officials and the media. The website allows interested stakeholders to obtain historical and technical information concerning cleanup efforts at the site. Read More

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